An article concerning Halloween Horror Nights: Islands of Fear written by Bob Mervine from bizjournals.com:
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Tchotchke of the Week
It's hard to beat a big budget, let alone a big budget and creativity, and the folks at Universal Orlando employed both for this year's Halloween Horror Nights.
We thought it would be hard to top last year's chain-saw invitation, but we shouldn't have underestimated the power of the dark side.
The memorable mailed invite was created internally, says a Universal spokesman. Several hundred small caskets, containing a lifelike severed hand holding a custom-crafted watch with the event logo, were unearthed in newsrooms around the country. A special touch: a customized commentary that intones, "Eeny, meeny, miney, mo, (fill in the name of your favorite reporter here), you're the next to go."